About us

This project was born out of a passion for beautiful watches. Ever since I was a child, I've been fascinated by how they work, especially chronographs. The first watch I owned was my father's Autavia Heuer. We come from a family involved in tools and machine tools. I myself was involved in the family business where I sold a lot of drills, milling machines and metal lathes. There are a lot of gears and cogs in these machines. For me, it's time to set things right. Time to develop a personal project that’s close to my heart, for an object that thrills me.

A fine watch on your wrist is a reflection of your personality

An object that is also made up of gears and cogs, giving me a kind of professional continuity, but this time for smaller, more precise and much more refined objects. A fine mechanical watch is almost the only "jewel" a man can wear. A beautiful watch can be a reflection of his personality. I'm particularly interested in the humble, discreet and persevering sportsman who has worked hard to get there. The one who has had to make sacrifices to achieve his goals. A beautiful chronograph on his wrist is a testament to all his achievements. I myself had the pleasure and good fortune to play golf at a high amateur level for 20 years. One of my watches is engraved with the dates of my greatest sporting achievements. If you too, men or women, would like to wear a beautiful watch on your wrist, I'd be delighted to offer you one. I look forward to meeting you

Personal Shopping experience

We come to your doorstep in Belgium.

Experience the ultimate convenience with our exclusive personal shopping service for watches in Belgium. We bring a curated selection of timepieces directly to your doorstep, allowing you to explore and try on luxury watches in the comfort of your own home. Whether you're searching for a classic, sporty, or limited-edition piece, our experts tailor the experience to your preferences, offering personalized advice and insights. Skip the hassle of store visits and enjoy a bespoke watch shopping experience, right at your doorstep.

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